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Professional Experience

Communications Specialist
Union County, NC
September 2021 – Present
  • Develops marketing and communications strategies for assigned departments (Human Services) that solve their needs while being in congruency with the overall County’s communication strategies and protocols.

  • Drafts, reviews and edits content for a variety of platforms, including email, website, social media, newsletters, presentations, and other communication channels.

  • Schedules and coordinates the production of a variety of publications, slide shows, videos, exhibits, and similar materials; reviews and approves work at various stages of production.

  • Collaborates with the Brand Manager to ensure all communication assets on all platforms are consistent with our brand.

  • Develops marketing and communications strategies for Human Services agency and other departments that solves their needs while being in congruency with the overall County’s brand, strategies and protocols.

  • Collaborates with the Director on media relations and record requests as needed.

Marketing Specialist & Communications Liaison
City of Port St. Lucie
September 2019 – September 2021
  • Lead point of contact for 10 departments and the project lead for various City projects, events, and campaigns.

  • Manage concurrent, complex projects, and develop creative strategies for communication and marketing with the help of a creative team.

  • Anticipate and balance the needs of the organization based on the City's Strategic Plan to develop effective communication collateral.

  • Interact with departments and provide advice that reflects an understanding of their business and leadership style. 

  • Supervise and oversee the Web Content & Graphics Specialist and the Digital Content & Graphics Coordinator.

Communications Liaison
City of Port St. Lucie
September 2018 – September 2019 
  • Responsible for department metrics; analyze digital data and compile relevant metrics to show the effectiveness of departmental communications.

  • Liaise with different department leaders to relay project assignment and information with the creative team to develop effective communication collateral in an omnichannel approach.

  • Ensured that requested projects were achievable and met the scope of work and that deliverables were met on time.

  • Write and submit over 45 award entries for the Communications Department, winning 37 awards in 2019.

Public Relations Specialist
Palm Beach County Library System
May 2014 – September 2018 


  • Designed and updated the monthly and quarterly fliers, posters, brochures, display signs and staff newsletters for the 17 branch locations, thus created over 100 different publicity pieces each month in a week's time.

  • Streamlined the publicity delivery chain workflow by 25% by improving proofing, and printing processes. Publicity now arrives one week earlier than previously promised.

  • Developed multiple campaigns that have increased engagement and traffic to these accounts.

  • Produced several videos for the library's internal needs, as well as produced and edited content for PBC TV Channel 20's show "Beyond the Book."

  •  Awarded the Excellence in Marketing and Public Relations for producing, directing, writing, and editing a video for The Read Down Your Fines program. The goal of the campaign was to increase summer participation by 10 percent. The in-house marketing effort found success as the goal was exceeded with increased participation of 54% in this unique campaign.

  • Wrote and distributed press releases and articles to the media for publication. As well as distribute the monthly calendar of events.

  • Maintained various social media accounts like Facebook, Twitter, Google +, Instagram, and YouTube.

Digital Media Manager

Maverick Entertainment Group

November 2013 – May 2014 


  • Created effective YouTube programming strategies resulting in an increase of 126% of subscribers and increased monthly average revenue by nearly 300%. In the month of October, reported revenue of $10,000, ten times than the previous year. 

  • Developed and launched a social media campaign to grow the brand’s Facebook page and gained more than 1,000 likes in 3 days. 

  • Directed and produced an interview for Vutopia's exclusive premiere of The Trouble with the Truth, starring John Shea and Leah Thompson. 

  • Generated more activity and reach on Maverick's Facebook account with a Free Movie on Friday's campaign. Managed and trained peers in the operations of the Digital Media Department.


Senior Digital Media Specialist

Maverick Entertainment Group

May 2013 – November 2013 


  • Created and produced promotional videos and trailers to promote and brand Maverick Entertainment and their films through social media, especially YouTube. 

  • Transcoded and encoded video files to match necessary specs for delivery, via Aspera and Cyberduck, to our VOD accounts, labs, cable companies, and network channels.

  • Authored commercial single and dual-layer DVDs using DVD Studio Pro. Introduced a more organized programming strategy and implemented quality control guidelines.


Administrative Coordinator

Maverick Entertainment Group

May 2012 – May 2013 


  • Wrote summaries, pitches, and proofed marketing materials like the DVD wraps, disc art, and email campaigns.

  • Closed-captioned the films using MacCaptioner and AnnotationEdit.

  • Maintained logs, reports, and databases for the submissions, contracts, and shipments of the films.



Noticias WUFT 89.1

August 2010 – December 2011 


  • Wrote both readers and wraps for the Spanish radio program in an array of topics that ranged from international news to local news.

  • Held interviews with members of the Hispanic community in Spanish and transcribed them. 

  • Promoted Noticias WUFT 89.1 to the community of Gainesville by attending various events and speaking with the Hispanic community about our Spanish programming. 

  • Noticias reaches 19 different counties and is a growing radio program that reaches the Hispanic community in the Gainesville area. 


Promotions and Special Events Director

Reitz Union Board Entertainment

August 2010 – May 2011 


  • Oversaw and led a committee of 20 students in the promotion, planning, and execution of special event programming at the student union.

  • Co-created the Special Events Committee that created the first annual Harry Potter-themed event with over 600 students in attendance.

  • Produced and directed promotional videos that were displayed in the auditorium before film showings.

Video Production Intern

Be A Star Interactive, LLC

May 2010 – July 2010 


  • Operated HD cameras at Northwestern graduation, Planet Kids Pre-K graduations, and various dance recital shoots.

  • Established a more organized company and created checklists for on-location shoots.

  • Developed a birthday party plan for creating music videos in store, including prices. 

  • Edited the various marketing and production videos using Adobe Premiere and After Effects.



The Cobra Chronicle

August ​2004 - May 2008


  • Park Vista Community High School opened its doors in 2008. For four years I ran the student-run newspaper.

  • Not only was I Editor-in-Chief, but I was a mentor to several other students who have told me in recent years that I was an inspiration and role model.

  • I trained my peers on how to use Adobe InDesign and created a layout and template that is still being used by students today.

  • LinkedIn Clean
  • LinkedIn Clean
  • LinkedIn

USF Digital Marketing

Steering Committee &

Advisory Board Member

Media Skills


Non-linear editing  


DVD Authoring

Digital Strategy                       Promotions                  


Conceptual Development

Creative Direction  

Copy Writing   

Script Writing

Proofreading                           Social Media                



Copy Writing              


Directing                                   Lighting                         Storyboarding

Press Releases


Final Cut Pro 7 and X

Adobe Premiere

Adobe After Effects
Adobe Photoshop

Adobe Indesign

Adobe Illustrator

Adobe Flash

DVD Studio Pro

Annotation Edit


MPEG Streamclip

Aspera Point to Point

Cyber Duck

Chapter Grabber

Mac OS

Windows OS
Microsoft Office



English - Native
Spanish - Bilingual

French - Elementary


West Virginia University    
May 2019
Master of Science (M.S.), Integrated Marketing Communications
University of Florida  
May 2012          

Bachelor of Science in Telecommunication (Production)

  • Magna Cum Laude

  • Financed 75% through merit-based scholarship

  • Delta Epsilon Iota Honor Society


  • Florida Public Relations Association, Board Member
  • American Advertising Association
  • USF Digital Marketing,
    Steering Committee



I had the pleasure of working with Nicole for just under two years when we were both employed by the City of Port St. Lucie.


As my department's liaison to the communications department, we interacted with one another and collaborated on projects daily. Nicole is a very organized, detail-oriented, talented, and knowledgeable communications professional.


Even as we have both progressed in our careers, I continue to carry the knowledge she passed on to me during our time working together, and still frequently seek her advice and expertise.


Any organization would be lucky to have Nicole on its team!

- Kyrianna Hoffses

Few people have the opportunity to report to a manager who is also a coach and mentor—but I did when I worked with Nicole. I had the pleasure of working with Nicole at the City of Port St. Lucie Communications Department. Here, she was liaison and marketing specialist with other departments and supervised me and one other.


She pioneered my professional development at the City by encouraging my goals, helping me pave my course, and communicating with superiors on my behalf. I was particularly impressed by Nicole’s ability to handle even the toughest departments—effortlessly.


That skill often takes years to develop among professionals, but it seemed to come perfectly naturally to her. Her project management and organizational skills are to be envied. As a team member or a leader, Nicole earns my highest recommendation.

- Alyssa Spangenberg

Nicole has also brought many dynamic ideas to the table that have enhanced and grown our engagement with the public. Nicole is goal-oriented and has stellar organizational skills, with strong attention to detail.


This has led to a more streamlined workflow, saving time while still producing high-quality publicity materials.

- Robyn Hemond

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