Communications Specialist

Union County, NC

September 2021 – Present

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• Develops marketing and communications strategies for assigned departments (Human Services) that solve their needs while being in congruency with the overall County’s communication strategies and protocols.

• Drafts, reviews and edits content for a variety of platforms, including email, website, social media, newsletters, presentations, and other communication channels.

• Schedules and coordinates the production of a variety of publications, slide shows, videos, exhibits, and similar materials; reviews and approves work at various stages of production.

• Collaborates with the Brand Manager to ensure all communication assets on all platforms are consistent with our brand.

• Develops marketing and communications strategies for Human Services agency and other departments that solves their needs while being in congruency with the overall County’s brand, strategies and protocols.

• Collaborates with the Director on media relations and record requests as needed.

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Marketing Specialist & Communications Liaison

City of Port St. Lucie

September 2019 – September 2021

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• Lead point of contact for 10 departments and the project lead for various City projects, events, and campaigns.

• Manage concurrent, complex projects, and develop creative strategies for communication and marketing with the help of a creative team.

• Anticipate and balance the needs of the organization based on the City's Strategic Plan to develop effective communication collateral.

• Interact with departments and provide advice that reflects an understanding of their business and leadership style. 

• Supervise and oversee the Web Content & Graphics Specialist and the Digital Content & Graphics Coordinator.

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Communications Liaison

City of Port St. Lucie

September 2018 – September 2019 

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• Responsible for department metrics; analyze digital data and compile relevant metrics to show the effectiveness of departmental communications.

• Liaise with different department leaders to relay project assignment and information with the creative team to develop effective communication collateral in an omnichannel approach.

• Ensured that requested projects were achievable and met the scope of work and that deliverables were met on time.

• Write and submit over 45 award entries for the Communications Department, winning 37 awards in 2019.

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Public Relations Specialist

Palm Beach County Library System

May 2014 – September 2018 

 

• Designed and updated the monthly and quarterly fliers, posters, brochures, display signs and staff newsletters for the 17 branch locations, thus created over 100 different publicity pieces each month in a week's time.

• Streamlined the publicity delivery chain workflow by 25% by improving proofing, and printing processes. Publicity now arrives one week earlier than previously promised.

• Developed multiple campaigns that have increased engagement and traffic to these accounts.

• Produced several videos for the library's internal needs, as well as produced and edited content for PBC TV Channel 20's show "Beyond the Book."

•  Awarded the Excellence in Marketing and Public Relations for producing, directing, writing, and editing a video for The Read Down Your Fines program. The goal of the campaign was to increase summer participation by 10 percent. The in-house marketing effort found success as the goal was exceeded with increased participation of 54% in this unique campaign.

• Wrote and distributed press releases and articles to the media for publication. As well as distribute the monthly calendar of events.

• Maintained various social media accounts like Facebook, Twitter, Google +, Instagram, and YouTube.

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Digital Media Manager

Maverick Entertainment Group

November 2013 – May 2014 

 

• Created effective YouTube programming strategies resulting in an increase of 126% of subscribers and increased monthly average revenue by nearly 300%. In the month of October, reported revenue of $10,000, ten times than the previous year. 

• Developed and launched a social media campaign to grow the brand’s Facebook page and gained more than 1,000 likes in 3 days. 

• Directed and produced an interview for Vutopia's exclusive premiere of The Trouble with the Truth, starring John Shea and Leah Thompson. 

• Generated more activity and reach on Maverick's Facebook account with a Free Movie on Friday's campaign. Managed and trained peers in the operations of the Digital Media Department.

 

Senior Digital Media Specialist

Maverick Entertainment Group

May 2013 – November 2013 

 

• Created and produced promotional videos and trailers to promote and brand Maverick Entertainment and their films through social media, especially YouTube. 

• Transcoded and encoded video files to match necessary specs for delivery, via Aspera and Cyberduck, to our VOD accounts, labs, cable companies, and network channels.

• Authored commercial single and dual-layer DVDs using DVD Studio Pro. Introduced a more organized programming strategy and implemented quality control guidelines.

 

Administrative Coordinator

Maverick Entertainment Group

May 2012 – May 2013 

 

• Wrote summaries, pitches, and proofed marketing materials like the DVD wraps, disc art, and email campaigns.

• Closed-captioned the films using MacCaptioner and AnnotationEdit.

• Maintained logs, reports, and databases for the submissions, contracts, and shipments of the films.

 

Copywriter

Noticias WUFT 89.1

August 2010 – December 2011 

 

• Wrote both readers and wraps for the Spanish radio program in an array of topics that ranged from international news to local news.

• Held interviews with members of the Hispanic community in Spanish and transcribed them. 

• Promoted Noticias WUFT 89.1 to the community of Gainesville by attending various events and speaking with the Hispanic community about our Spanish programming. 

• Noticias reaches 19 different counties and is a growing radio program that reaches the Hispanic community in the Gainesville area. 

 

Promotions and Special Events Director

Reitz Union Board Entertainment

August 2010 – May 2011 

 

• Oversaw and led a committee of 20 students in the promotion, planning, and execution of special event programming at the student union.

• Co-created the Special Events Committee that created the first annual Harry Potter-themed event with over 600 students in attendance.

• Produced and directed promotional videos that were displayed in the auditorium before film showings.

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Video Production Intern

Be A Star Interactive, LLC

May 2010 – July 2010 

 

• Operated HD cameras at Northwestern graduation, Planet Kids Pre-K graduations, and various dance recital shoots.

• Established a more organized company and created checklists for on-location shoots.

• Developed a birthday party plan for creating music videos in store, including prices. 

• Edited the various marketing and production videos using Adobe Premiere and After Effects.

 

Editor-in-Chief

The Cobra Chronicle

August ​2004 - May 2008

 

• Park Vista Community High School opened its doors in 2008. For four years I ran the student-run newspaper.

• Not only was I Editor-in-Chief, but I was a mentor to several other students who have told me in recent years that I was an inspiration and role model.

• I trained my peers on how to use Adobe InDesign and created a layout and template that is still being used by students today.