Union County, NC
September 2021 – Present
Develops marketing and communications strategies for assigned departments (Human Services) that solve their needs while being in congruency with the overall County’s communication strategies and protocols.
Drafts, reviews and edits content for a variety of platforms, including email, website, social media, newsletters, presentations, and other communication channels.
Schedules and coordinates the production of a variety of publications, slide shows, videos, exhibits, and similar materials; reviews and approves work at various stages of production.
Collaborates with the Brand Manager to ensure all communication assets on all platforms are consistent with our brand.
Develops marketing and communications strategies for Human Services agency and other departments that solves their needs while being in congruency with the overall County’s brand, strategies and protocols.
Collaborates with the Director on media relations and record requests as needed.
Marketing Specialist & Communications Liaison
City of Port St. Lucie
September 2019 – September 2021
Lead point of contact for 10 departments and the project lead for various City projects, events, and campaigns.
Manage concurrent, complex projects, and develop creative strategies for communication and marketing with the help of a creative team.
Anticipate and balance the needs of the organization based on the City's Strategic Plan to develop effective communication collateral.
Interact with departments and provide advice that reflects an understanding of their business and leadership style.
Supervise and oversee the Web Content & Graphics Specialist and the Digital Content & Graphics Coordinator.
City of Port St. Lucie
September 2018 – September 2019
Responsible for department metrics; analyze digital data and compile relevant metrics to show the effectiveness of departmental communications.
Liaise with different department leaders to relay project assignment and information with the creative team to develop effective communication collateral in an omnichannel approach.
Ensured that requested projects were achievable and met the scope of work and that deliverables were met on time.
Write and submit over 45 award entries for the Communications Department, winning 37 awards in 2019.
Public Relations Specialist
Palm Beach County Library System
May 2014 – September 2018
Designed and updated the monthly and quarterly fliers, posters, brochures, display signs and staff newsletters for the 17 branch locations, thus created over 100 different publicity pieces each month in a week's time.
Streamlined the publicity delivery chain workflow by 25% by improving proofing, and printing processes. Publicity now arrives one week earlier than previously promised.
Developed multiple campaigns that have increased engagement and traffic to these accounts.
Produced several videos for the library's internal needs, as well as produced and edited content for PBC TV Channel 20's show "Beyond the Book."
Awarded the Excellence in Marketing and Public Relations for producing, directing, writing, and editing a video for The Read Down Your Fines program. The goal of the campaign was to increase summer participation by 10 percent. The in-house marketing effort found success as the goal was exceeded with increased participation of 54% in this unique campaign.
Wrote and distributed press releases and articles to the media for publication. As well as distribute the monthly calendar of events.
Maintained various social media accounts like Facebook, Twitter, Google +, Instagram, and YouTube.
Digital Media Manager
Maverick Entertainment Group
November 2013 – May 2014
Created effective YouTube programming strategies resulting in an increase of 126% of subscribers and increased monthly average revenue by nearly 300%. In the month of October, reported revenue of $10,000, ten times than the previous year.
Developed and launched a social media campaign to grow the brand’s Facebook page and gained more than 1,000 likes in 3 days.
Directed and produced an interview for Vutopia's exclusive premiere of The Trouble with the Truth, starring John Shea and Leah Thompson.
Generated more activity and reach on Maverick's Facebook account with a Free Movie on Friday's campaign. Managed and trained peers in the operations of the Digital Media Department.
Senior Digital Media Specialist
Maverick Entertainment Group
May 2013 – November 2013
Created and produced promotional videos and trailers to promote and brand Maverick Entertainment and their films through social media, especially YouTube.
Transcoded and encoded video files to match necessary specs for delivery, via Aspera and Cyberduck, to our VOD accounts, labs, cable companies, and network channels.
Authored commercial single and dual-layer DVDs using DVD Studio Pro. Introduced a more organized programming strategy and implemented quality control guidelines.
Maverick Entertainment Group
May 2012 – May 2013
Wrote summaries, pitches, and proofed marketing materials like the DVD wraps, disc art, and email campaigns.
Closed-captioned the films using MacCaptioner and AnnotationEdit.
Maintained logs, reports, and databases for the submissions, contracts, and shipments of the films.
Noticias WUFT 89.1
August 2010 – December 2011
Wrote both readers and wraps for the Spanish radio program in an array of topics that ranged from international news to local news.
Held interviews with members of the Hispanic community in Spanish and transcribed them.
Promoted Noticias WUFT 89.1 to the community of Gainesville by attending various events and speaking with the Hispanic community about our Spanish programming.
Noticias reaches 19 different counties and is a growing radio program that reaches the Hispanic community in the Gainesville area.
Promotions and Special Events Director
Reitz Union Board Entertainment
August 2010 – May 2011
Oversaw and led a committee of 20 students in the promotion, planning, and execution of special event programming at the student union.
Co-created the Special Events Committee that created the first annual Harry Potter-themed event with over 600 students in attendance.
Produced and directed promotional videos that were displayed in the auditorium before film showings.
Video Production Intern
Be A Star Interactive, LLC
May 2010 – July 2010
Operated HD cameras at Northwestern graduation, Planet Kids Pre-K graduations, and various dance recital shoots.
Established a more organized company and created checklists for on-location shoots.
Developed a birthday party plan for creating music videos in store, including prices.
Edited the various marketing and production videos using Adobe Premiere and After Effects.
The Cobra Chronicle
August 2004 - May 2008
Park Vista Community High School opened its doors in 2008. For four years I ran the student-run newspaper.
Not only was I Editor-in-Chief, but I was a mentor to several other students who have told me in recent years that I was an inspiration and role model.
I trained my peers on how to use Adobe InDesign and created a layout and template that is still being used by students today.
USF Digital Marketing
Steering Committee &
Advisory Board Member
Digital Strategy Promotions
Proofreading Social Media
Directing Lighting Storyboarding
Final Cut Pro 7 and X
Adobe After Effects
DVD Studio Pro
Aspera Point to Point
English - Native
Spanish - Bilingual
French - Elementary
West Virginia University
Master of Science (M.S.), Integrated Marketing Communications
University of Florida
Bachelor of Science in Telecommunication (Production)
Magna Cum Laude
Financed 75% through merit-based scholarship
Delta Epsilon Iota Honor Society
Florida Public Relations Association, Board Member
American Advertising Association
USF Digital Marketing,
I had the pleasure of working with Nicole for just under two years when we were both employed by the City of Port St. Lucie.
As my department's liaison to the communications department, we interacted with one another and collaborated on projects daily. Nicole is a very organized, detail-oriented, talented, and knowledgeable communications professional.
Even as we have both progressed in our careers, I continue to carry the knowledge she passed on to me during our time working together, and still frequently seek her advice and expertise.
Any organization would be lucky to have Nicole on its team!
Few people have the opportunity to report to a manager who is also a coach and mentor—but I did when I worked with Nicole. I had the pleasure of working with Nicole at the City of Port St. Lucie Communications Department. Here, she was liaison and marketing specialist with other departments and supervised me and one other.
She pioneered my professional development at the City by encouraging my goals, helping me pave my course, and communicating with superiors on my behalf. I was particularly impressed by Nicole’s ability to handle even the toughest departments—effortlessly.
That skill often takes years to develop among professionals, but it seemed to come perfectly naturally to her. Her project management and organizational skills are to be envied. As a team member or a leader, Nicole earns my highest recommendation.
Nicole has also brought many dynamic ideas to the table that have enhanced and grown our engagement with the public. Nicole is goal-oriented and has stellar organizational skills, with strong attention to detail.
This has led to a more streamlined workflow, saving time while still producing high-quality publicity materials.